So you have been thinking about starting your own business, and/or creating some sort of income on the side, and you have been browsing around the Web gathering information about what might be possible.
You have come across a whole list of people who have YouTube channels, explaining how easy it is to make a ton of money online from the comfort of their home or even when lying on a beach somewhere in an exotic location.
In fact, some of them might even tout the fact they are making six or seven figure incomes in their underwear! Then they promise to reveal their secrets to you if you just subscribe to their channel and purchase their training program(s) for anything ranging from $47 to $2,000, sometimes with a recurring monthly fee.
Clicking on their “link”, you are taken to a mouthwatering presentation where they parade either their huge mansion, latest Ferrari and/or their beautiful companion - or all of the above.
It all sounds so simple and all you need to do is purchase their “program” and you will be there with them. Of course, they will interview a couple of individuals who did just that and who become financially independent. There is just one problem. If it was all so easy, why isn’t everyone a millionaire?
Digital marketing, with the development of the Internet and the penetration of intelligent, mobile devices, has become a multi-billion dollar industry. As this development is expected to continue, so will the growth of this new industry. This is the good news. The “other” news is they are not telling you about what it really takes to be part of this industry - and be successful.
A statistic which is hard to research is knowing how much of these “billions” is simply wasted money spent on numerous training and mentoring programs. Money which people invest but things never pan out for them, either because they don’t follow through or discover it is just too hard.
In fact, when you embark on the path of deciding which products and services might interest you, the “Making Money Online” is one of the biggest segments available. You can even make money earning a commission on selling someone else’s training program teaching people how to make their millions online! How weird is that!
The promise of joining the list of millionaires by just investing a measly $2,000 is apparently too attractive for thousands of people to stop them pulling out there credit cards and clicking the “Buy” button. It is even particularly attractive to those deep in debt who see it as a way to eliminate their problem.
The attraction of winning big with just a small investment is not a new marketing ploy. Just think of the lives which have been destroyed “investing” in the casinos of the world or betting on sports events, not to mention lottery tickets or Bitcoin scams.
So what are these so-called online marketing gurus not telling you? It takes a much bigger investment in both money and time to be successful. After you have paid their initial fees they introduce, during the course of their training, a whole list of other expenses which were not disclosed when you started. These include further cash outlays as well as ongoing monthly expenses.
You might then discover they are only an expert on part of the equation. The total package has to include industry selection, market segmentation, customer acquisition, list building, social media, product delivery and payment, upsells, follow-up and customer support. And even this list is not complete!
It is easy to sell the dream and even easier to believe it. What is harder, although not impossible, is the successful execution of the total plan. It requires a complete understanding of the industry and the tasks at hand, especially in an industry which is still evolving on a daily basis. It requires a considerable investment of both time and money and a total commitment to the cause not only by you but also your friends and family. This an exciting industry but not a get-rich-quick scheme.
What should you do? Take time to investigate any opportunity. Find someone who knows the industry and can guide you through ALL steps necessary to succeed. Take your time. Don’t be fooled by the countdown clocks urging you to buy now or the claims that “this offer will not be available again after today”! None of that stuff is true. If I have such a great offer, why would I stop selling it?
A good option would be to bookmark this blog and subscribe to our feed. We will be revealing many more truths and maybe we can guide you through the process of joining this dynamic industry.
